IMPROVING PHARMACEUTICAL COUNSELLING OF PHARMACIES VISITORS CHOOSING THE METHODS OF CONSERVATIVE TREATMENT OF VARICOSE DISEASE OF THE LOWER LIMBS (WITHOUT ULCERS AND INFLAMMATION)

Aim. Assessment of professional competences of pharmaceutical professionals in pharmaceutical and basic medical knowledge and development of methodical approaches to improving the process of pharmaceutical counselling of pharmacies visitors.

Material and Methods. Systematic and integrated approaches, logical, comparative analysis, statistical, sociological methods were applied.

Results. Research was conducted among 500 pharmaceutical specialists of Nizhny Novgorod Oblast, working in retail pharmaceutical organizations, during which they evaluated their professional competence in the field of pharmaceutical and basic medical knowledge. In the result, it was found that only about a quarter of specialists has pharmaceutical and medical knowledge and is capable of making comprehensive recommendations. Developed algorithm and a standard operating procedure counselling on the example of the choice of means of conservative therapy and prevention of varicose disease of the lower limbs (without ulcers and inflammations).

Conclusion. The low level of professional training of pharmaceutical specialists in the field of pharmaceutical counselling was observed, a method of increasing the effectiveness of the implementation of counselling options among pharmacists.